Brands
In this text I want write more about classic football shirt brands, about history and variety.
At the beginning it was a practically a three big commercial
brands who was making football shirts, at seventies it was Adidas,
Admiral and Umbro. It was a genesis. Later began to form more different
manufacturers. Clubs had got a bigger variety and be able to choose from
ever-increasing companies. It started to appear a first commercials at
front of kits. Football shirts began to be more colourful, varied,
sometimes very strange. It is even a ?the worst football shirts top
list?. Sometimes manufacturers got too much of imagination. In my
opinion that imagination gave us very special, unique and one of a kind
vintage football shirts. Also technology was change. Manufacturers
started to use different kind of fabrics, they trying to make more
comfortable and modern equipment. Football shirts are lighter,
breathable. But I think that is ?killing? something important, something
uncountable. Modern shirts are boring, it?s look almost the same, in
opposite of that are vintage football shirts, when You keep it in your
hands you can almost feel the history, textile is different. Embroidered
logos and commercials makes them almost like handmade.
The most
diverse ?part of football kits manufactures? in my opinion is Great
Britain. When I start collecting old football shirts I?ve known a few
the most popular brands. Later I realized I did know nothing. There are
so many small brands, so many manufacturers that I didn?t even know
they are exist. Some clubs had their own brand like for example ?Fox
leisure? was making shirts for Leicester City, Wolverhampton Wanderers
got ?Wolves leisure?, Portsmouth ?Pompey Sport?. Some clubs are changing
manufacturers very often, some very rarely, it depends on the benefits.
It?s normal that big companies are paying many million pounds to make
equipment for clubs like Manchester United or Arsenal London. It?s a big
business, very big, it?s making billions pounds yearly. Small clubs
don?t have that kind of comfort. Over the years I met many brands,
sometimes very small, sometimes that companies doesn?t exist anymore.
Brand, club logo and commercials on classic football shirt gives on of
kind mixture. Something unique. That You know there?s only one design.
In
early years it was mostly: Admiral and Umbro rarely Adidas, later
appears brands like Matchwinner, Jan Webster, Erima, Europa, Spall,
Nutmeg, Pelada, Super League, Patrick, Diadora, Puma, Nike, Avec, Le coq
sportif, Hummel, Henson, Reebok, Asics, Hobott, Burrda, Surridge,
Scoreline, Lowfields, Gola, Xara, Reusch, Lotto, Kappa, Sporta, TFG
Sports, Uhlsport, Carlotti, Fila, Errea, Carbrini, Ribero, Mitre, En-s,
Ellgren, Bukta, Osca, Joma, Skill, Vandanell, Airness, Canterbury,
Influence, Jako, Hi-tec, Mizuno, Strikeforce, Lonsdale, H2O... Currently
we can find new brands like Macron, Under Armour, Fc Liverpool signed
contract with Warrior Sport. A little bit different it?s for example in
South America where they got their own brands like: Topper, Astro,
Marathon, Walon, Kallini, Dellerba, Penalty, Atletica, Fulmen Sport,
Olan, Olympikus... Sometimes we can also find ?official products?, it?s
not a fakes but different, cheaper, not so valuable. Of course that?s
not all, it?s only few examples to show wider perspective. Times are
changing and shirts are changing. For a few years probably I?ll
searching for present kits, they will became to classic football shirts.
Sometimes I wonder what can surprise me in the future, maybe some big
fashion brands like Hugo Boss or Armani will start to making football
shirts?! No one knows. It?s a big business and right now money has a big
power. It?ll be funny but tragic in one moment. Vintage football shirts
will lost their magic, I think.